The brand wants its media offering to account for a tenth of revenue soon, and is working to convince brands and media agencies that it offers an attractive audience based on first-party data.
The airline plays up the childlike wonder of flying to see family for Chinese New Year.
From digital banking and esports to restaurants, Fernandes talked about ambitious expansion goals for AirAsia at Rise conference.
We sit down with Rudy Khaw, the young maverick who's shaping the AirAsia brand.
Three executives explain how they engage mobile shoppers during peak shopping seasons in an increasingly on-demand landscape.
Nothing like a bog-standard cheeky sex gag to sell a so-called ‘Holiday Quickie’.
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