airasia

Jan 21, 2020

AirAsia shows CNY travel through a young boy's eyes

The airline plays up the childlike wonder of flying to see family for Chinese New Year.

Jul 11, 2019

Tony Fernandes’ AirAsia plans: from airline to lifestyle brand

From digital banking and esports to restaurants, Fernandes talked about ambitious expansion goals for AirAsia at Rise conference.

Jun 13, 2019

How AirAsia manages brand partnerships through events

We sit down with Rudy Khaw, the young maverick who's shaping the AirAsia brand.

Jan 9, 2019

Innuendo can sell anything, even AirAsia flights

Nothing like a bog-standard cheeky sex gag to sell a so-called ‘Holiday Quickie’.

Dec 13, 2018

Jumping on the esports bandwagon

A lesson from AirAsia in engaging with the gaming community.