Ad Nut
Jan 21, 2020

AirAsia shows CNY travel through a young boy's eyes

The airline plays up the childlike wonder of flying to see family for Chinese New Year.

AirAsia's in-house team knows you can't really go wrong when you cast a wide-eyed adorable kid as your lead. The film does a good job of reminding jaded frequent fliers like Ad Nut to appreciate the ability to journey far at a reasonable price in order to enjoy the company of loved ones.

This post is filed under...
2020 Chinese New Year advertising and marketing
We collect brand efforts to mark the arrival of the Year of the Rat.
Ad Nut is a surprisingly literate woodland creature that for unknown reasons has an unhealthy obsession with advertising. Ad Nut gathers ads from all over Asia and the world for your viewing pleasure, because Ad Nut loves you. You can also check out Ad Nut's Advertising Hall of Fame, or read about Ad Nut's strange obsession with 'murderous beasts'.

 

Source:
Campaign Asia
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