Tim Mahlman of Verizon Media explains why marketers need to get smarter with data, and the benefits of operating both sides of the digital ad supply chain.
Three executives explain how they engage mobile shoppers during peak shopping seasons in an increasingly on-demand landscape.
Companies deepen 10-year deal amid speculation that Microsoft could make surprise return to advertising.
Rose Tsou elevated to role from APAC remit.
CASE STUDY: In partnership with Yahoo Singapore, the carrier’s all-court native advertising and content marketing project led to a boost in purchase intent.
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