‘I’m not a data guy’ is no longer an excuse in advertising
Tim Mahlman of Verizon Media explains why marketers need to get smarter with data, and the benefits of operating both sides of the digital ad supply chain.
54% of holiday shoppers’ purchase decisions are influenced by content
Three executives explain how they engage mobile shoppers during peak shopping seasons in an increasingly on-demand landscape.
Microsoft expands ad sales relationship with Verizon
Companies deepen 10-year deal amid speculation that Microsoft could make surprise return to advertising.
Oath promotes new international head
Rose Tsou elevated to role from APAC remit.
Oath VP Rico Chan opens up about SEA expansion
Vice-president and managing director, Oath INSEA, Hong Kong and Japan weighs in on the tech and media giant's latest developments.
How AirAsia used content marketing to drive a bookings take-off
CASE STUDY: In partnership with Yahoo Singapore, the carrier’s all-court native advertising and content marketing project led to a boost in purchase intent.
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