It’s one thing as a marketer not to know all the intricacies of the digital ad ecosystem, concedes Tim Mahlman. That’s why brands, and a lot of agencies, have programmatic advertising partners such as Verizon Mediaformerly Oathbut its president of ad platforms warns that those in adland who don’t think data is part of their job description will need to dust off their CVs pretty soon.
“Everyone, including ourselves and our clients, whether...
- Campaign Asia-Pacific online premium content* including in-depth monthly focus on key trends and industry issues
- Unlimited website access*, and an archive of more than 70,000 articles
- Regular value-added supplements including brand health checks, sector studies, ad critiques and research charts
- Daily newsletters and breaking story alerts straight to your inbox
- New weekly feature articles on the latest research, innovation and marketing trends
- Be the first to hear about industry events