The campaign includes a 5G-powered virtual stadium and meet-and-greets with NFL players inside the popular game.
In times of crises, most marketers are understandably worried about brand safety. Yet when people are out of the streets and tuning in from their homes more than ever, counter-intuitive tactics and empathy could drive your brand’s message in these extraordinary times.
'We're pausing our advertising until Facebook can create an acceptable solution that makes us comfortable,' Verizon warns after announcing a global pause of all consumer advertising.
The current COVID-19 pandemic has shown us that consumers, especially in volatile periods, look towards credible and trusted sources for information.
CASE STUDY: Predictive techniques led to a cost per acquisition (CPA) one-eighth that of standard lookalike targeting.
A McKinsey 2019 holiday research revealed that one of the top issues for customers is not knowing what to buy. With Chinese New Year coming up, how could brands capture this audience segment?
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