Faaez Samadi
Oct 12, 2018

Oath promotes new international head

Rose Tsou elevated to role from APAC remit.

Rose Tsou
Rose Tsou

Oath has promoted Rose Tsou to head of international in a new expanded role, having previously been head of APAC.

In her new role, Tsou will oversee strategy growth and direction of Oath’s media business across APAC, Latin America and EMEA, as the company seeks to drive greater presence in non-US markets.

Tsou helped establish Yahoo in Taiwan, and then overall APAC operations after Yahoo was integrated with AOL to form Oath. As head of international, Tsou will also be responsible for greater cooperation across the three regions she will manage.

Source:
Campaign Asia

Related Articles

Just Published

3 hours ago

Will axing fact-checkers on Meta shift media spend ...

Facebook chief Mark Zuckerberg’s decision to move to a community-based moderation system leaves marketers questioning whether they can, or should, trust Meta.

6 hours ago

Ex-OMD USA media chief joins Publicis to lead ...

Suhaila Hobba is appointed as Publicis Groupe’s APAC global client partner – Transformation, where she will drive AI-led strategies to accelerate growth in the region.

12 hours ago

Are marketers spending less on social media?

Studies suggest that marketers are increasingly diversifying their media investment away from social. Campaign explores changing media spend and how marketers can innovate with social media to drive ROI.

13 hours ago

40 Under 40 2024: Ryota Haraguchi, TBWA Hakuhodo

A mega-successful McDonald’s recruitment campaign may have launched Haraguchi to the stratosphere, but his everyday work and leadership philosophy remains firmly planted to the ground.