case study

Aug 16, 2023

Case study: How Final Fantasy reached new players on its 16th game

The 35-year-old video game series used athletes to bring new players around the world into the fold.

Aug 9, 2023

How Barbie has sustained as one of the most successful toy brands of all time

From her German fashion doll-inspired beginnings in the 1950s to breaking box office records in 2023, Campaign explores how Barbie has remained popular for the past six decades. Clever marketing or something else?

Jun 8, 2022

How Ogilvy Taiwan paired dementia and fashion

PR AWARDS ASIA: Who knew there could be a link between dementia and left-behind clothes at the dry cleaners? Read about how the agency team conceptualised this Grand Prix-winning campaign.

Mar 3, 2022

How Filipino fuel company Seaoil used DOOH location targeting to drive footfall

CASE STUDY: Programmatic DOOH campaign used live traffic signals to inform passing drivers of the duration to the nearest Seaoil station.

Dec 6, 2020

Pinterest and Shapermint prove it pays to be body positive

DTC shapewear brand drove US$3 million in incremental revenue on Pinterest with body positive ads.

Jul 2, 2020

Case study: How Infiniti built a smart retail showroom in Shenzhen

Big data, facial recognition, mixed reality—the makings of a car showroom from the future.