case study

Jan 30, 2024

Unpacking Away’s Jeremy Allen White Calvin Klein ad parody—and its search for XXL underwear

The luggage brand quickly had to find underwear that would fit its Bigger Carry-On suitcase.

Nov 7, 2023

Case study: How Finn Partners Singapore measured performance in three different ways in a campaign to generate cross-industry leads

With a brief to position the client as a thought leader in the fast-evolving battery metals industry and build a network of contacts across APAC, Finn Partners zoomed in on generating leads through content syndication.

Aug 16, 2023

Case study: How Final Fantasy reached new players on its 16th game

The 35-year-old video game series used athletes to bring new players around the world into the fold.

Aug 9, 2023

How Barbie has sustained as one of the most successful toy brands of all time

From her German fashion doll-inspired beginnings in the 1950s to breaking box office records in 2023, Campaign explores how Barbie has remained popular for the past six decades. Clever marketing or something else?

Jun 8, 2022

How Ogilvy Taiwan paired dementia and fashion

PR AWARDS ASIA: Who knew there could be a link between dementia and left-behind clothes at the dry cleaners? Read about how the agency team conceptualised this Grand Prix-winning campaign.

Mar 3, 2022

How Filipino fuel company Seaoil used DOOH location targeting to drive footfall

CASE STUDY: Programmatic DOOH campaign used live traffic signals to inform passing drivers of the duration to the nearest Seaoil station.