case study
Unpacking Away’s Jeremy Allen White Calvin Klein ad parody—and its search for XXL underwear
The luggage brand quickly had to find underwear that would fit its Bigger Carry-On suitcase.
Case study: How Finn Partners Singapore measured performance in three different ways in a campaign to generate cross-industry leads
With a brief to position the client as a thought leader in the fast-evolving battery metals industry and build a network of contacts across APAC, Finn Partners zoomed in on generating leads through content syndication.
Case study: How Final Fantasy reached new players on its 16th game
The 35-year-old video game series used athletes to bring new players around the world into the fold.
How Barbie has sustained as one of the most successful toy brands of all time
From her German fashion doll-inspired beginnings in the 1950s to breaking box office records in 2023, Campaign explores how Barbie has remained popular for the past six decades. Clever marketing or something else?
How Ogilvy Taiwan paired dementia and fashion
PR AWARDS ASIA: Who knew there could be a link between dementia and left-behind clothes at the dry cleaners? Read about how the agency team conceptualised this Grand Prix-winning campaign.
How Filipino fuel company Seaoil used DOOH location targeting to drive footfall
CASE STUDY: Programmatic DOOH campaign used live traffic signals to inform passing drivers of the duration to the nearest Seaoil station.
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