case study
Case study: How Final Fantasy reached new players on its 16th game
The 35-year-old video game series used athletes to bring new players around the world into the fold.
How Barbie has sustained as one of the most successful toy brands of all time
From her German fashion doll-inspired beginnings in the 1950s to breaking box office records in 2023, Campaign explores how Barbie has remained popular for the past six decades. Clever marketing or something else?
How Ogilvy Taiwan paired dementia and fashion
PR AWARDS ASIA: Who knew there could be a link between dementia and left-behind clothes at the dry cleaners? Read about how the agency team conceptualised this Grand Prix-winning campaign.
How Filipino fuel company Seaoil used DOOH location targeting to drive footfall
CASE STUDY: Programmatic DOOH campaign used live traffic signals to inform passing drivers of the duration to the nearest Seaoil station.
Pinterest and Shapermint prove it pays to be body positive
DTC shapewear brand drove US$3 million in incremental revenue on Pinterest with body positive ads.
Case study: How Infiniti built a smart retail showroom in Shenzhen
Big data, facial recognition, mixed reality—the makings of a car showroom from the future.
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