Jin Bo
Aug 16, 2010

HK4As to present global study on Chinese brands during Expo

HONG KONG – With the help of its members, the Association of Accredited Advertising Agencies of Hong Kong (HK4As) has conducted a survey of brand experts to provide insights for Chinese companies looking to compete overseas.

HK4As has surveyed a total of 490 brand experts from 29 countries.

The results of the survey titled 'Chinese brands going global Success factors now and the future', will be released on 16 September at the 'Creative HK - Branding China' seminar, as part of Hong Kong's participation at the ongoing Shanghai World Expo.

The study aims to reinforce Hong Kong's unique and strategic position as an international city and to showcase the world-class quality of the...

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