SHANGHAI - Brand expenditure at the Shanghai Expo, which concluded last month, paid off big, according to The Expo Experience, a research jointly done by Starcom China and Interface-Asia Holden, a marketing research services provider.
HANGZHOU - The UK Pavilion at Shanghai Expo 2010 today announced its centerpiece 'Seed Cathedral' will be auctioned off on online shopping site Taobao to raise money for children with cerebral palsy.
SHANGHAI - Luxury goods from all over the world available at the Expo is creating a stir online as perfume from the French Pavilion drives the buzz, according to CIC's latest buzz report.
HONG KONG – With the help of its members, the Association of Accredited Advertising Agencies of Hong Kong (HK4As) has conducted a survey of brand experts to provide insights for Chinese companies looking to compete overseas.
David Zhao, managing director at Hill & Knowlton Shanghai, looks at the Shanghai Expo results halfway through and wonders what its success will mean for the public relations industry.
BEIJING - The results of Tencent's Mind Awards for marketing effectiveness were announced yesterday in Beijing, with the 'Best of Best' award going to BMW's 'Volunteer relay race' for the World Expo, developed by local agency HY Link.
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