CIC Weekly Buzz
Sep 14, 2010

Perfume drives luxury goods buzz at Shanghai Expo : CIC

SHANGHAI - Luxury goods from all over the world available at the Expo is creating a stir online as perfume from the French Pavilion drives the buzz, according to CIC's latest buzz report.

Perfume drives luxury goods buzz at Shanghai Expo : CIC

One of the joys for visitors to the Shanghai Expo is the opportunity to buy products from all over the world. You can choose from Palestinian olive oil, Afghan dried fruits, Sri Lankan Ceylon black tea, Belgian chocolates and El Salvadoran coffee. Among all of these exotic items, you can also buy luxury goods.

According to CIC's IWOM discover tracking tool, the buzz about luxury goods includes perfume, fashion items, jewelry, cigars, wine and international clothing at the Expo. Netizens are particularly welcoming to perfume available from the French pavilion. The buzz share of perfume among luxury goods found in IWOM discover is 51 per cent. In total, there are 346 recorded posts talking about perfume.



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