GroupM partners with BPG Media to form Middle East alliance BPG Maxus

The new alliance, called BPG Maxus, will offer media services including strategic planning, implementation and buying, analytics, and digital communications throughout the Middle East and North Africa regions.

BPG Media is the media planning and buying arm of BPG Group, an integrated marketing communications company in the Middle East. Both Maxus and BPG Group are part of WPP.

“The Middle East and North Africa are critically important regions for many of our clients, and we need a strong presence there” said Kelly Clark (pictured), Maxus Worldwide CEO. “This partnership allows us to tap into the considerable demand for more creative and accountable media communications in the Middle East and North Africa.”

According to Avi Bhojani, group chief executive officer of BPG Group, said: “In the light of tough market conditions, BPG Group made a paradigm shift in the way we engage clients. Our affiliation with Maxus will further enhance our integrated marketing communications model.”