Award jurors given new criteria to combat negative stereotypes.
Alliance between independent creative shops created to strengthen both globally.
HONG KONG - Jaguar Land Rover has appointed Aspen Marketing Services, a division of Epsilon, to provide global customer relationship management and marketing services for JLR's aftersales division.
UNITED STATES - Microsoft, Yahoo, and America Online (AOL) have formed a strategic alliance in the premium display ad market in the US, facing off against the growing power of both Google and Facebook. Analysts say the model could also take hold in Asia.
HONG KONG – Fleishman-Hillard International Communications has created an affiliate partnership in Vietnam with Biz Tequila, the PR arm of TBWA Group.
SINGAPORE - Media Development Authority (MDA) and multi-agency outfit Interactive Digital Media Program Office (IDMPO) will invest SG$ 30 million ($22.3 million) to grow digital advertising spend in Singapore.
Top news, insights and analysis every weekday
Sign up for Campaign Bulletins