Singapore’s The Secret Little Agency (TSLA) today announced a new strategic partnership with fellow independent creative agency Mother.
Founded in 1996, Mother is the UK’s largest independent creative shop, and has offices in London, New York, Los Angeles and Buenos Aires. Together with TSLA’s operations in Singapore and Shanghai, the agencies will have a global network within which to collaborate and offer broader capabilities to their respective clients.
“We’ve had a crush on Mother for some time now,” said Nicholas Ye, founder of TSLA, which celebrates its 10-year anniversary next month. “Mother doesn’t just create great work. They move culture. To do this sustainably, independently and together with friends from three other continents, is a future we’re definitely looking forward to.”
The partnership will result in the agencies operating a joint venture in Shanghai. TSLA's office there will be rebranded Mother Shanghai, with all the existing staff remaining in place.
Michael Wall, global CEO of Mother Holdings, said the two agencies have been working together informally for some time. “It quickly became evident that as a bigger, joined up family we’d be able to offer our people and our clients even greater opportunities.”