Emily Tan
May 24, 2017

Google uses AI to offer free cross-channel, multi-platform attribution tools on analytics

Baased on Google’s 2014 acquisition of Adometry, Google Attribution is now baked into analytics.

Google has launched a new product that it claims will measure the impact of marketing across devices and channels.

Built off Google’s 2014 acquisition of online attribution company, Adometry, Google Attribution is a new free solution Google offers baked into analytics.

The emphasis for us is simplicity. It’s very easy to connect to accounts on AdWords or Analytics, and other sources, Babak Pahlavan, Google’s senior director of product managementads cross-channel...

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