ai

Aug 23, 2022

Freelance creative pokes fun at Heinz AI ketchup campaign

Stephen Paul Wright showed AI art generators aren’t always so familiar with brands.

Aug 17, 2022

The many misunderstandings of using AI in creative work

SPIKES ASIA ACADEMY: The head of creative tech at Publicis says AI won't replace anyone in the industry anytime soon, but can be an incredible help to creatives.

May 9, 2022

Why bots will not replace PR agencies anytime soon

While artificial intelligence has gained ground in PR, Aeris PR's founder contends that human-led PR shops still have an edge on several fronts.

Nov 9, 2021

How AI is boosting advertising’s value

AI is taking over...the repetitive and mundane tasks. That's why Quantcast's SEA sales director, for one, welcomes our new AI assistants (not overlords).

Aug 24, 2021

WPP acquires AI company Satalia

As part of the merger, Satalia will join Wunderman Thompson Commerce and lead AI strategy across all WPP agencies.

Aug 2, 2021

What’s all the fuss about FLoC?

Google’s cookie replacement may be delayed but the need for a post-cookie solution has not gone away. The answer lies in combining first-party data with AI, argues the CEO of Sqreem Technologies.