ai

Feb 24, 2021

Reprise appoints Vincent Spruyt as its global chief AI officer

Under Spruyt’s leadership, Reprise said, it will develop new tools and approaches that use AI to help clients optimise their media budgets, streamline their customer experience and build content.

Jan 26, 2021

Explainable AI: Turning the black box into a glass box

As AI's influence over business decisions is growing, so too is the requirement for greater oversight over how it makes decisions—leading to the development of explainable AI. Appier's chief machine-learning scientist explains the factors behind this new trend.

Nov 5, 2020

AI bias is not always bad in marketing

Bias is often perceived as a negative, but marketers can exploit it to get results quicker—so long as they understand the limitations, says Appier's chief AI scientist.

Jun 18, 2020

Smart speaker ads on the increase in China

The platform also delivers much higher conversions than other digital ads, according to a report from Mininglamp Technology.

Apr 22, 2020

Yes, machines can help retailers act more responsibly during this pandemic

The COVID-19 epidemic is forcing retailers to use new technology to better manage their supply chain, not just for efficiency and transparency, but also to be more socially responsible, says Sapient's head of retail.