AI is taking over...the repetitive and mundane tasks. That's why Quantcast's SEA sales director, for one, welcomes our new AI assistants (not overlords).
As part of the merger, Satalia will join Wunderman Thompson Commerce and lead AI strategy across all WPP agencies.
Google’s cookie replacement may be delayed but the need for a post-cookie solution has not gone away. The answer lies in combining first-party data with AI, argues the CEO of Sqreem Technologies.
The artificial-intelligence and machine learning (AI and ML) powered platform aims to give users insights on how content-marketing campaigns are landing with audiences.
The adtech giant's trading platform adds customer-data management capabilities in its biggest upgrade to date.
The industry's narrative around AI must not be allowed to drift into the magical, otherwise great harm could be done. We must, instead, guide AI ethically and responsibly, and design it to drive positive change
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