The platform also delivers much higher conversions than other digital ads, according to a report from Mininglamp Technology.
The COVID-19 epidemic is forcing retailers to use new technology to better manage their supply chain, not just for efficiency and transparency, but also to be more socially responsible, says Sapient's head of retail.
CASE STUDY: A machine-learning system helped hit the right customers with a popup discount offer, increasing conversion rates by 15%.
The tool is based on research from Judith Baxter, published in 'The Language of Female Leadership', which found women are four times more likely to use language that downplays successes and undermines them.
TECH BITES: Meta-search website iPrice Group and visual commerce tech firm ViSenze have teamed up to expand commerce by image search in Southeast Asia.
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