ai
AI won’t take your job or business. The people who learn and apply AI will
Meta and Campaign’s Global Pioneers series on the future of advertising brings Accenture, Publicis Media and VCCP’s Faith to the stage to progress learnings on the present and future of AI.
‘Turkeys don’t vote for Christmas’: Martin Sorrell on the fate of agencies in an AI age
SPIKES ASIA 2024: Like it or not, technology is not done revolutionising the marcomms industry, and agency networks need tech-minded people, transparent relationships and the right global addresses to survive, he said.
Will the data skills gap hinder marketers’ ability to integrate AI?
A lack of data skills among marketing talent was identified as a top three issue for leveraging data to improve customer engagement by 52% of senior marketers in a UK survey.
AI’s trust deficit: Is purposeful innovation the antidote?
Purposeful AI isn't mere jargon—it's reshaping industries from wildlife conservation to fraud detection, bridging the trust gap with transformative potential.
IPG becomes first company to integrate Adobe GenStudio for accelerated content creation
The IPG Engine is set to be integrated across their full spectrum of operations, providing a suite of services that span the entire content lifecycle, including creation, curation, assembly, personalisation, and measurement.
'It’s time to move': Google’s VP, Global Ads on cookie deprecation, privacy regulation and AI integration
Google’s vice president of Global Advertising Strategies, Dan Taylor, unpacks everything from Chrome’s incoming cookie deprecation deadline to the need to invest in AI amid legacy systems' privacy-fuelled decline.
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