ai

3 days ago

ChatGPT is already impacting our client work—here’s how

From ideation to creating assets, advisement to copy writing, ChatGPT is fast becoming an indispensable enabler for creative teams.

Jan 24, 2023

How Boathouse Group is using AI to unearth brand narratives

Narrative Transformation is an AI-based social listening tool that allows the agency to identify and create campaigns around narrative threads.

Dec 19, 2022

How AI is disrupting the creative industries

With next-level tools accessible to a growing pool of creators, we are undoubtedly entering a world of new possibilities.

Nov 17, 2022

Can DALL·E, the AI that creates images from text, accelerate advertising?

Spark Foundry's Will McMahon discusses the possibilities of this AI technology and how it helps agencies react quicker to real events.

Aug 23, 2022

Freelance creative pokes fun at Heinz AI ketchup campaign

Stephen Paul Wright showed AI art generators aren’t always so familiar with brands.

Aug 17, 2022

The many misunderstandings of using AI in creative work

SPIKES ASIA ACADEMY: The head of creative tech at Publicis says AI won't replace anyone in the industry anytime soon, but can be an incredible help to creatives.