artificial intelligence
Advertising Association forms AI Taskforce in UK
Due to meet for the first time this week to examine ethics and creativity gains.
Consumers are blind to AI’s benefits—brands need to prove the data value transaction
Despite continual demand for better personalisation and more streamlined purchase journeys, British shoppers remain skeptical of the benefits of AI-powered automation and for one reason: data privacy.
Ads for 'AI girlfriends' offering sexual images and company are flooding social media
Social media platforms, including Facebook, Instagram, and TikTok have been running hundreds of ads for apps that promise AI-generated sexual images and companionship.
AI hype is done: Time to embrace reality
The (human) chat about generative AI has migrated from intensive promotion and exaggeration to the genuine opportunities and threats this revolutionary technology enables—but PR pros have yet to fully get their arms around it.
In a first, China allows public to use generative AI chatbots
One of the first countries to publish rules and regulate the generative AI industry in July, China has granted approvals to several tech firms, including Baidu's 'Ernie Bot' and SenseTime's 'SenseChat' for mass market use.
How advertising agencies are future proofing themselves as AI takes over
Campaign explores to what degree ad agencies are putting in place protections around jobs and inequities that come with automation and the rapid acceleration of AI.
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