artificial intelligence

Feb 24, 2021

Reprise appoints Vincent Spruyt as its global chief AI officer

Under Spruyt’s leadership, Reprise said, it will develop new tools and approaches that use AI to help clients optimise their media budgets, streamline their customer experience and build content.

Feb 9, 2021

Wavemaker lifts veil on AI media planner Maximize

The WPP agency says Maximize can run 100 million media plans at the click of a button and then 'optimise it to death'.

Nov 5, 2020

AI bias is not always bad in marketing

Bias is often perceived as a negative, but marketers can exploit it to get results quicker—so long as they understand the limitations, says Appier's chief AI scientist.

Jan 15, 2020

Cyber coaxing: Nudge strategies in the age of AI

AI based nudges would be even more powerful levers to modify behaviour

Dec 5, 2019

How emotional AI can benefit businesses

Evolving AI to understand human emotions will be useful to all kinds of businesses—especially in the retail space—but interpretation and accuracy remain challenges.