Under Spruyt’s leadership, Reprise said, it will develop new tools and approaches that use AI to help clients optimise their media budgets, streamline their customer experience and build content.
The WPP agency says Maximize can run 100 million media plans at the click of a button and then 'optimise it to death'.
Bias is often perceived as a negative, but marketers can exploit it to get results quicker—so long as they understand the limitations, says Appier's chief AI scientist.
AI based nudges would be even more powerful levers to modify behaviour
Evolving AI to understand human emotions will be useful to all kinds of businesses—especially in the retail space—but interpretation and accuracy remain challenges.
Here’s what does.
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