artificial intelligence
Freelance creative pokes fun at Heinz AI ketchup campaign
Stephen Paul Wright showed AI art generators aren’t always so familiar with brands.
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Coding feelings: How AI is edging toward empathy
As artificial intelligence gets better at understanding and engaging with humans, what ethical considerations could marketers confront?
Why bots will not replace PR agencies anytime soon
While artificial intelligence has gained ground in PR, Aeris PR's founder contends that human-led PR shops still have an edge on several fronts.
AI for idiots
If we asked more stupid questions, we might make fewer stupid mistakes, argues the global chief data officer of Wunderman Thompson.
How AI is boosting advertising’s value
AI is taking over...the repetitive and mundane tasks. That's why Quantcast's SEA sales director, for one, welcomes our new AI assistants (not overlords).
WPP acquires AI company Satalia
As part of the merger, Satalia will join Wunderman Thompson Commerce and lead AI strategy across all WPP agencies.
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