artificial intelligence

Aug 23, 2022

Freelance creative pokes fun at Heinz AI ketchup campaign

Stephen Paul Wright showed AI art generators aren’t always so familiar with brands.

Jul 19, 2022

Coding feelings: How AI is edging toward empathy

As artificial intelligence gets better at understanding and engaging with humans, what ethical considerations could marketers confront?

May 9, 2022

Why bots will not replace PR agencies anytime soon

While artificial intelligence has gained ground in PR, Aeris PR's founder contends that human-led PR shops still have an edge on several fronts.

Mar 16, 2022

AI for idiots

If we asked more stupid questions, we might make fewer stupid mistakes, argues the global chief data officer of Wunderman Thompson.

Nov 9, 2021

How AI is boosting advertising’s value

AI is taking over...the repetitive and mundane tasks. That's why Quantcast's SEA sales director, for one, welcomes our new AI assistants (not overlords).

Aug 24, 2021

WPP acquires AI company Satalia

As part of the merger, Satalia will join Wunderman Thompson Commerce and lead AI strategy across all WPP agencies.