artificial intelligence

Sep 27, 2023

Advertising Association forms AI Taskforce in UK

Due to meet for the first time this week to examine ethics and creativity gains.

Sep 7, 2023

Consumers are blind to AI’s benefits—brands need to prove the data value transaction

Despite continual demand for better personalisation and more streamlined purchase journeys, British shoppers remain skeptical of the benefits of AI-powered automation and for one reason: data privacy.

Sep 4, 2023

Ads for 'AI girlfriends' offering sexual images and company are flooding social media

Social media platforms, including Facebook, Instagram, and TikTok have been running hundreds of ads for apps that promise AI-generated sexual images and companionship.

Sep 3, 2023

AI hype is done: Time to embrace reality

The (human) chat about generative AI has migrated from intensive promotion and exaggeration to the genuine opportunities and threats this revolutionary technology enables—but PR pros have yet to fully get their arms around it.

Sep 1, 2023

In a first, China allows public to use generative AI chatbots

One of the first countries to publish rules and regulate the generative AI industry in July, China has granted approvals to several tech firms, including Baidu's 'Ernie Bot' and SenseTime's 'SenseChat' for mass market use.

Aug 31, 2023

How advertising agencies are future proofing themselves as AI takes over

Campaign explores to what degree ad agencies are putting in place protections around jobs and inequities that come with automation and the rapid acceleration of AI.