AI is taking over...the repetitive and mundane tasks. That's why Quantcast's SEA sales director, for one, welcomes our new AI assistants (not overlords).
As part of the merger, Satalia will join Wunderman Thompson Commerce and lead AI strategy across all WPP agencies.
As the industry increasingly embraces AI, it must examine the gender bias within it.
Under Spruyt’s leadership, Reprise said, it will develop new tools and approaches that use AI to help clients optimise their media budgets, streamline their customer experience and build content.
The WPP agency says Maximize can run 100 million media plans at the click of a button and then 'optimise it to death'.
Bias is often perceived as a negative, but marketers can exploit it to get results quicker—so long as they understand the limitations, says Appier's chief AI scientist.
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