From ideation to creating assets, advisement to copy writing, ChatGPT is fast becoming an indispensable enabler for creative teams.
Spark Foundry's Will McMahon discusses the possibilities of this AI technology and how it helps agencies react quicker to real events.
Stephen Paul Wright showed AI art generators aren’t always so familiar with brands.
As artificial intelligence gets better at understanding and engaging with humans, what ethical considerations could marketers confront?
While artificial intelligence has gained ground in PR, Aeris PR's founder contends that human-led PR shops still have an edge on several fronts.
If we asked more stupid questions, we might make fewer stupid mistakes, argues the global chief data officer of Wunderman Thompson.
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