artificial intelligence
ChatGPT is already impacting our client work—here’s how
From ideation to creating assets, advisement to copy writing, ChatGPT is fast becoming an indispensable enabler for creative teams.
Can DALL·E, the AI that creates images from text, accelerate advertising?
Spark Foundry's Will McMahon discusses the possibilities of this AI technology and how it helps agencies react quicker to real events.
Freelance creative pokes fun at Heinz AI ketchup campaign
Stephen Paul Wright showed AI art generators aren’t always so familiar with brands.
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Coding feelings: How AI is edging toward empathy
As artificial intelligence gets better at understanding and engaging with humans, what ethical considerations could marketers confront?
Why bots will not replace PR agencies anytime soon
While artificial intelligence has gained ground in PR, Aeris PR's founder contends that human-led PR shops still have an edge on several fronts.
AI for idiots
If we asked more stupid questions, we might make fewer stupid mistakes, argues the global chief data officer of Wunderman Thompson.
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