artificial intelligence
What the printing press democratisation of knowledge can teach us about AI
Businesses must embrace AI across operations, services, and strategy or risk becoming obsolete, warns Fujitsu's APAC CEO Graeme Beardsell.
How to avoid shiny object syndrome
In the constant pursuit of the next newest thing, the industry often overlooks the real benefits of technology.
AI for ROI: Taking the first steps into a new era of digital experience
While the ability for each person to have their own AI assistant may be a vision for the future, marketers are well positioned to reap the value and benefits of it right now. Meta's Derya Matras explores.
Generative AI is shaking up creator marketing budgets
Research shows seven in 10 marketers will increase generative AI creator content spend this year.
Governance, safety, and risk around Gen AI are challenges for marketers: Visa CMO
Danielle Jin spoke to Campaign about the opportunities and pain points of Gen AI, and how the technology is shifting relationships with agency partners.
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‘Turkeys don’t vote for Christmas’: Martin Sorrell on the fate of agencies in an AI age
SPIKES ASIA 2024: Like it or not, technology is not done revolutionising the marcomms industry, and agency networks need tech-minded people, transparent relationships and the right global addresses to survive, he said.
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