artificial intelligence

Feb 1, 2023

ChatGPT is already impacting our client work—here’s how

From ideation to creating assets, advisement to copy writing, ChatGPT is fast becoming an indispensable enabler for creative teams.

Nov 17, 2022

Can DALL·E, the AI that creates images from text, accelerate advertising?

Spark Foundry's Will McMahon discusses the possibilities of this AI technology and how it helps agencies react quicker to real events.

Aug 23, 2022

Freelance creative pokes fun at Heinz AI ketchup campaign

Stephen Paul Wright showed AI art generators aren’t always so familiar with brands.

Jul 19, 2022

Coding feelings: How AI is edging toward empathy

As artificial intelligence gets better at understanding and engaging with humans, what ethical considerations could marketers confront?

May 9, 2022

Why bots will not replace PR agencies anytime soon

While artificial intelligence has gained ground in PR, Aeris PR's founder contends that human-led PR shops still have an edge on several fronts.

Mar 16, 2022

AI for idiots

If we asked more stupid questions, we might make fewer stupid mistakes, argues the global chief data officer of Wunderman Thompson.