Matthew Miller
Aug 22, 2018

FWD names DDB as lead regional agency for brand and creative strategy

The result follows a multi-market pitch.

Back row, L-R: Krasser, Mill Au (senior officer, group brand development and marketing, FWD), Bernadette Stevens (group VP, group brand development and marketing, FWD), Jamal Hamidi, (ECD, global business, DDB). Front row, L-R: Eliza Yeung (director, group brand development and marketing, FWD), Justin Bonnett (regional business director, DDB), Oliver.

Pan-Asian insurer FWD has named DDB Group as its regional lead agency for brand and creative strategy following a multi-market pitch against undisclosed competitors.

The agency will support FWD across the region, with the Hong Kong office driving the account. DDB is already at work on a regional brand campaign that will roll out late this year or early next year.

The pitch took place in Q4, and the agency learned...

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