fwd

Mar 25, 2021

Lessons from an insurance brand’s refresh

FWD Group's vice president of brand and marketing explains many considerations the company faced, from relatable values to engaging tone of voice, as it moved to ensure a healthy brand for all generations in a digital age.

Jan 14, 2021

Grey wins FWD Singapore business

Agency wins insurer's business after 19-agency pitch in which incumbent DDB did not participate.

Jul 7, 2019

Don't blame short attention spans for unengaging content

FWD Insurance's Gavin Lai says if more brands simplified their content, made it clear, relatable and trustworthy, they wouldn't need to worry about millennials' supposed fickleness.

Jan 18, 2019

FWD invites customers to take the plunge

Spot from DDB Group Hong Kong and MediaMonks says the insurer has you covered for leaps into the unknown, whether literal or figurative.

Nov 30, 2018

Cooking with data

Data challenges when trying to craft winning recipes for digital-marketing success took centre stage at Re.Con Indonesia in Jakarta.