Online insurer FWD Singapore has today issued an RFP for its creative account.
The brand, whose incumbent creative agency is Saatchi & Saatchi, said it is looking for submissions that “demonstrate thought leadership on the changing creative landscape", and clear strategies on enhancing sales and effectiveness.
“We’ve done great work with Saatchi & Saatchi, from the launch of FWD as a brand in Singapore to all 10 various new products we have brought to market," said David Broom, FWD Singapore’s CMO. "However, as the FWD business had rapidly grown, now is the perfect time to review our agency partnerships with a view to finding the right partner to help FWD in our next stage of growth.”
The first phase calls for agencies to submit their credentials, and those shortlisted for the second phase will be evaluated on factors including strategic thinking and cross-platform integration. The final selection is set to close by 16 July, with FWD planning to select the winner by August.
Agencies interested in participating in the RFP should contact Elliot Rudge.