Faaez Samadi
Jun 8, 2018

FWD Singapore calls creative pitch

Agency begins two-phase review process.

FWD Singapore calls creative pitch

Online insurer FWD Singapore has today issued an RFP for its creative account.

The brand, whose incumbent creative agency is Saatchi & Saatchi, said it is looking for submissions that “demonstrate thought leadership on the changing creative landscape", and clear strategies on enhancing sales and effectiveness.

“We’ve done great work with Saatchi & Saatchi, from the launch of FWD as a brand in Singapore to all 10 various new products we have brought to market," said David Broom, FWD Singapore’s CMO. "However, as the FWD business had rapidly grown, now is the perfect time to review our agency partnerships with a view to finding the right partner to help FWD in our next stage of growth.”

The first phase calls for agencies to submit their credentials, and those shortlisted for the second phase will be evaluated on factors including strategic thinking and cross-platform integration. The final selection is set to close by 16 July, with FWD planning to select the winner by August.

Agencies interested in participating in the RFP should contact Elliot Rudge.

Related Articles

Just Published

10 hours ago

InMobi and Gojek partner on audience targeting, ...

Partnership will enable advertisers to target Gojek audiences, run audience surveys and measure sales impact. Plus, it will soon offer unique IDs.

11 hours ago

Ogilvy consolidates offerings under one unit in AUNZ

Creative and brand specialties will merge with PR and Health under a newly created leadership team.

11 hours ago

MediaMonks hires Joao Flores as ECD in SEA, Korea ...

Flores is based in Singapore and his responsibilities are to develop creative partnerships with clients, influence teams across the region with a growth mindset and elevate the standards for creativity in the region.

11 hours ago

Move and win roundup: Week of March 1, 2021

Culture Group, Grey, UM, MediaMonks, IMMedia and more to come in our weekly collection of people moves and account news.