Kate Nicholson
Jul 6, 2010

Fundraising or mud slinging. Politicians on social media.

Whether for fund raising or mud slinging, politicians are on social media.

One of the best examples of real-world political tactics spilling over into the virtual world was the online mudslinging between the rival camps of Manuel Villar Jr. and Benigno Aquino III during May's Philippine presidential election, when each side accused the other of dirty online tactics.

Whether or not these allegations were true, what was undeniable was that both campaign teams were pouring a lot of effort, and money, into social media.

The Philippine experience is not new....

To continue reading this article you need to be registered with Campaign. Registration is free and only takes a minute. Register Now or sign in below if you already have an account.

Existing users sign in here

Forgotten Password?

Having trouble signing in?

Contact Customer Support at
customerservices@campaignasia.com
or call+852 3175 1913

Membership

Why Subscribe?

  • Campaign Asia-Pacific online premium content* including in-depth monthly focus on key trends and industry issues
  • Unlimited website access*, and an archive of more than 70,000 articles
  • Regular value-added supplements including brand health checks, sector studies, ad critiques and research charts
  • Daily newsletters and breaking story alerts straight to your inbox
  • New weekly feature articles on the latest research, innovation and marketing trends
  • Be the first to hear about industry events

or call +65 9771 3034
or email subscriptions@campaignasia.com

Follow us

Top news, insights and analysis every weekday

Sign up for Campaign Bulletins

Related Articles

Just Published

Premium
Snap insists TikTok is a 'friend' after posting strong user and revenue growth
Premium
6 hours ago

Snap insists TikTok is a 'friend' after posting ...

User growth was particularly strong from outside North America and Europe last quarter.

Premium
'Eat this show': Redmart and TSLA deliver dishes to viewers
Premium
9 hours ago

'Eat this show': Redmart and TSLA deliver dishes to ...

Lucky viewers have a chance to get immediate delivery of the same food they've just seen a chef prepare on a Facebook Live broadcast.

Premium
Domuts: They're donuts, but for dogs
Premium
12 hours ago

Domuts: They're donuts, but for dogs

THE WORK: 'ABN Rescue' for CGU Insurance by The Monkeys.

Premium
W+K chairman lets loose on holding companies in staunch defence of independence
Premium
12 hours ago

W+K chairman lets loose on holding companies in ...

“I hate to be harsh, but someone else's tragedy can be our opportunity,” David Luhr said.