Rick Mulia
May 26, 2017

Fighting the digital advertising criminals

Rick Mulia at Rubicon Project lays out the critical issue that is ad fraud, and the promising moves being made across the industry to tackle it.

Rick Mulia

A recent study by the Association of National Advertisers estimated that advertisers could potentially waste US$7.2 billion this year on nonhuman traffic to ads or in plain English on the delivery of ads no one will ever see. The primary vehicle for ad fraud is automated software programs known as bots who deliver fraudulent impressions. The issues these bots cause is compounded by the fact that genuine users may have no idea their browsers have delivered ads,...

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