Ad-fraud video: The $7 billion problem explained in under five minutes

Bot traffic is estimated to be worth more than drug-trafficking, but how has the industry arrived at this number? How insidious is this problem? And how hard is it to solve?

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In this video, we speak to industry experts and introduce you to an 'ad-bot' that will explain the various faces this white-collar crime can take and how sophisticated bot-traffic can be.

This is part of a special report in the February issue of Campaign Asia-Pacific. Ad fraud warfare in APAC goes into detail on the scope of the problem and outlines potential solutions, with an in-depth article, an industry opinion, a 10-point crash course on the types of fraud, and some useful advice for buyers and sellers.

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Campaign Asia

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