Ad-fraud video: The $7 billion problem explained in under five minutes

Bot traffic is estimated to be worth more than drug-trafficking, but how has the industry arrived at this number? How insidious is this problem? And how hard is it to solve?

Read more
Bots versus brands:
Ad fraud in APAC

In this video, we speak to industry experts and introduce you to an 'ad-bot' that will explain the various faces this white-collar crime can take and how sophisticated bot-traffic can be. 

This is part of a special report in the February issue of Campaign Asia-PacificAd fraud warfare in APAC goes into detail on the scope of the problem and outlines potential solutions, with an in-depth article, an industry opinion, a 10-point crash course on the types of fraud, and some useful advice for buyers and sellers

 

Source:
Campaign Asia

Related Articles

Just Published

9 hours ago

Agency Report Cards 2024: We grade 25 APAC networks

The grades are in for Campaign Asia's 22nd annual evaluation of APAC agency networks. Subscribe to read our detailed analyses.

9 hours ago

Agency Report Card 2024: VML

Working through a complex merger in 2024, VML remained steady and stable. Now it's time to show the world how it can flex its scale to creative benefit for all to see.

10 hours ago

'If it doesn’t entertain, don’t even enter': ...

Nearly 80% of the Film Lion winners used humour as a narrative style. McCann’s APAC chief creative officer and Film juror Valerie Madon explains why funny works, short-form is trickier than it looks, and why the best films sell more than just a feeling.

10 hours ago

Canva plugs MagicBrief into the creative feedback loop

By acquiring MagicBrief, Canva is blending AI-powered insights with real-time design iteration—turning creative guesswork into scalable, data-backed storytelling for enterprise teams.