Faaez Samadi
Jul 17, 2018

Amazon glitches cause problems on Prime Day

Consumers report website crashes and other errors on the company’s biggest sales event of the year.

Amazon glitches cause problems on Prime Day

Amazon Prime Day has gotten off to a rocky start following online complaints of the website being down and several consumers being unable to complete their orders.

The majority of the complaints have so far been made in the US, where Prime Day began at 3pm ET on Monday. Within a few minutes complaints began to surface on social media, with some consumers saying they were simply taken to Amazon’s error page when logging onto the site, and others being able to select items but not check out.

Amazon quickly fired off a tweet saying it was tackling the problem, which was due to many more consumers shopping in the first hour than last year. It added that many consumers “were shopping successfully”.

According to Coresight Research, this year’s Prime Day could be worth US$3.4 billion globally. The company’s share price slid 1.5% in after-hours trading in New York yesterday following news of the glitches.

Campaign Asia-Pacific contacted Ogilvy Singapore, which handles Amazon’s local PR, to find out more about local market problems as Prime Day made its debut in the Lion City this year. The agency had contacted Amazon, which had not replied by press time. 

As well as venting their frustrations at Amazon, many consumers are sharing and commenting on the so-called ‘dogs of Amazon’ that appear on the company’s error page. It seems even in a crisis, the mantra ‘give the people what they want’ holds firm, and in this case it’s cute puppies.

Related Articles

Just Published

1 hour ago

Account managers could be ‘squeezed out’ of ...

“To be honest, no one has ever really explained what the account management team does,” said one procurement lead.

2 hours ago

Vivo to continue as lead sponsor for the Indian ...

The IPL Governing Council was reviewing sponsorship deals from Chinese companies following the border skirmish between India and China

11 hours ago

Move and win roundup: Week of August 3, 2020

Mediamath, Drizzlin Media, Danone-AQUA, Ogilvy, Cars24, Australian Sports Club, SportsFive, Taiwan Creative Content Agency, Catchplay and Screenworks Asia kick-off our weekly move and wins roundup.

12 hours ago

Manulife's former Asia-based CMO moves stateside to ...

Francesco Lagutaine has relocated to Buffalo, NY after more than a decade in Asia, across Hong Kong and Singapore.