2021 was a bonanza year for pitches as marketers looked for future-facing agency models.
Company touts rapid user growth in the region’s third-largest country, as well as increasing brand activity.
Rick Mulia at Rubicon Project lays out the critical issue that is ad fraud, and the promising moves being made across the industry to tackle it.
Every holiday season sees one toy that catches everyone's imagination and becomes a cultural phenomenon. We spoke to the key players behind the marketing of 2016's toy sensation.
Research firm says China is the first market where mobile was biggest slice of ad spend, while predicting declining global growth next year.
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