Omar Oakes
Aug 10, 2016

Facebook to make desktop ad-blockers ineffective

Facebook has taken the step of rendering ad-blockers ineffective on its desktop website by making them "indistinguishable" from non-commercial content, as well as giving users more control over which ads they see.

The social-media giant said it is making its users’ ad preferences easier to use so that Facebook account holders can select whether they want to stop seeing certain types of ads.

In a blog post, Facebook said it was adding tools that allow users to stop seeing ads from businesses that have added them to their customer lists.

Andrew Bosworth, the director of Facebook ads engineering, said If you don't want to...

To continue reading this article you need to be registered with Campaign. Registration is free and only takes a minute. Register Now or sign in below if you already have an account.

Existing users sign in here

Forgotten Password?

Having trouble signing in?

Contact Customer Support at
customerservices@campaignasia.com
or call+852 3175 1913

Membership

Why Subscribe?

  • Campaign Asia-Pacific online premium content* including in-depth monthly focus on key trends and industry issues
  • Unlimited website access*, and an archive of more than 70,000 articles
  • Regular value-added supplements including brand health checks, sector studies, ad critiques and research charts
  • Daily newsletters and breaking story alerts straight to your inbox
  • New weekly feature articles on the latest research, innovation and marketing trends
  • Be the first to hear about industry events

or call +65 9771 3034
or email subscriptions@campaignasia.com

Follow us

Top news, insights and analysis every weekday

Sign up for Campaign Bulletins

Related Articles

Just Published

Premium
Guinness celebrates Japan's female rugby heroes in World Cup film
Premium
2 days ago

Guinness celebrates Japan's female rugby heroes in ...

Guinness highlights the 1989 Liberty Fields team as it adds to the 'Made of more' campaign ahead of this year's Rugby World Cup.

Premium
Rolling out the DOOH: emerging opportunities and challenges in Asia
Premium
2 days ago

Rolling out the DOOH: emerging opportunities and ...

Dense populations, growing competition and rapid infrastructure growth... there are many reasons why DOOH is primed to explode in Southeast Asia. But overcoming technical limitations and fragmentation are key challenges.

Premium
Why the China t-shirt controversy is the cultural wakeup call luxury brands needed
Premium
2 days ago

Why the China t-shirt controversy is the cultural ...

A cultural insights expert argues that luxury brands must engage in regular 'cultural pitstops' to avoid errors like those made by Givenchy, Coach and Versace—and that there's no excuse for getting it wrong.

Premium
Creative women, please step forward
Premium
2 days ago

Creative women, please step forward

R/GA Singapore's creative director urges women to enter See It Be It at Spikes Asia (and today is the last day to do so).