All three brands issued statements supporting the lawsuit filed by attorney-generals of 15 US states to stop the move by US President Donald Trump to scrap the DACA programme.
Because no one wants to take on the industry giants, their attribution approaches go undisputed, says AppLift's managing director and CRO.
For years the social network has been telling advertisers they must pay to magnify their exposure, but most continue to resist.
Facebook has taken the step of rendering ad-blockers ineffective on its desktop website by making them "indistinguishable" from non-commercial content, as well as giving users more control over which ads they see.
McDonald's, Benefit Cosmetics and Dunkin' Donuts are among the pioneering brands creating clever live broadcasts using Facebook Live.
An international music mix scores big with viewers, reports Ace Metrix's VP of marketing.
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