technology brands

Sep 8, 2017

Amazon, Starbucks, Microsoft take on Trump over undocumented children

All three brands issued statements supporting the lawsuit filed by attorney-generals of 15 US states to stop the move by US President Donald Trump to scrap the DACA programme.

Aug 15, 2017

App marketers, stand up to the duopoly! it is time for attribution standards

Because no one wants to take on the industry giants, their attribution approaches go undisputed, says AppLift's managing director and CRO.

Sep 13, 2016

On Facebook, 97% of brands still rely on organic reach: BBDO

For years the social network has been telling advertisers they must pay to magnify their exposure, but most continue to resist.

Aug 10, 2016

Facebook to make desktop ad-blockers ineffective

Facebook has taken the step of rendering ad-blockers ineffective on its desktop website by making them "indistinguishable" from non-commercial content, as well as giving users more control over which ads they see.

Aug 9, 2016

Facebook Live: Six most innovative brand uses so far

McDonald's, Benefit Cosmetics and Dunkin' Donuts are among the pioneering brands creating clever live broadcasts using Facebook Live.

Jul 29, 2016

Samsung's anthem might be what the world needs

An international music mix scores big with viewers, reports Ace Metrix's VP of marketing.