Jason Zazzi
Jul 29, 2016

Samsung's anthem might be what the world needs

An international music mix scores big with viewers, reports Ace Metrix's VP of marketing.

Every two years, the Olympics comes around and makes the world seem a little smaller, if only for 16 days. And just as the athletes raise the bar on athletic achievement, so, too, do the sponsors raise the bar on creativity. In fact, in my first Ad of the Week column, back in April, I showcased Procter Gamble’s 2016 version of its Thank You, Mom campaign. This year, the world’s advertisers are already delivering inspired creative...

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