Asiya Bakht
Nov 21, 2008

Ex-Starcom CEO to launch a promotions portal

SINGAPORE - Former Starcom CEO D. Sriram (pictured) is starting a new portal called Promeoh for deal hunters interested in finding out product promotions going on in the island state.

Ex-Starcom CEO to launch a promotions portal
The portal, which will be piloted in Singapore, will be expanded regionally and globally in the next few months.

Slated to be launched in Singapore on 10 December, Promeoh will feature product promotions, bargains and sales and the exact locations where these products can be found. The company is looking to engage marketers who are looking at “cost-efficient avenues to maximise their ROIs”. A two-week promotion on Promeoh will cost S$50 (US$34.80) while four weeks will cost S$99 (US$64.58) and at the start the portal plans to have more than 3000 promotions across all categories excluding grocery, F&B and travel.

Sriram said: “We want to be a pre-eminent destination for consumers seeking a deal. Our findings show that more that 71 per cent of people in Singapore are going online for their shopping. In these financially fragile times we are hoping to offer consumers a service they are looking for in a comprehensive manner.”

According to him Promeoh has received a good response from retail chains so far while brands have “shown more of an academic interest” in the venture.

Most of the advertising opportunities for Promeoh will be woven around listings and the company claims that it will not be using traditional online advertising like banners.

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