David Blecken
Mar 18, 2016

Ecosystem growth makes APAC YouTube's most dynamic region

TOKYO - On a trip to Google's Japan office, Kelly Merryman and Gautam Anand, who head up YouTube’s content partnerships division globally and regionally, respectively, took time out to speak to Campaign about what’s driving business for the platform.

Kelly Merryman joined YouTube from Netflix in 2014

What’s new in terms of partnerships in Asia-Pacific

Gautam Anand Historically we’ve had strong engagement from traditional media folks, but what’s really exciting is the emergence of the creator ecosystem. The fact that we were able to hold eight FanFests last year is due to very active participation from local creators and would not have been possible two years ago. In every market in Asia-Pacific the foundations are now present. Partner revenue in Asia-Pacific...

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