Who are ESOLs, and how can marketers work with them for their ability to drive business results and sales? Anymind's Kosuke Sogo explains.
Two-thirds of users are over the age of 25, according to the social media company.
‘We were here’ emerges from a partnership between YouTube and the United Nations.
The Amazon-owned company’s rivals are attempting to poach streamers away from the platform after controversial policy changes.
Creators are bringing their nimble creative savvy and short-form expertise to full-time agency roles, but face challenges adapting to client demands and agency culture.
The study, commissioned by Dove and Hellmann’s, found creators had the biggest impact on consumers’ behavior — more than news, government PSAs or scientific reports.
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