Jul 28, 2023

Goodbye influencer marketing, it was nice knowing you

Who are ESOLs, and how can marketers work with them for their ability to drive business results and sales? Anymind's Kosuke Sogo explains.

Jun 22, 2023

High level of trust for brands that partner creators, claims TikTok

Two-thirds of users are over the age of 25, according to the social media company.

Jun 21, 2023

Uncommon creates series connecting refugees with YouTube creators

‘We were here’ emerges from a partnership between YouTube and the United Nations.

Jun 15, 2023

Twitch competitors seize opportunities amid branded content fallout

The Amazon-owned company’s rivals are attempting to poach streamers away from the platform after controversial policy changes.

May 9, 2023

From creator to creative: Why agencies are recruiting social media stars

Creators are bringing their nimble creative savvy and short-form expertise to full-time agency roles, but face challenges adapting to client demands and agency culture.

Mar 10, 2023

Unilever study shows creators influence sustainable choices

The study, commissioned by Dove and Hellmann’s, found creators had the biggest impact on consumers’ behavior — more than news, government PSAs or scientific reports.