creators
Struggling to monetise on Reels, creators look to Shorts and TikTok
Even creators with the largest following on Reels are finding it difficult to make a living, making TikTok and YouTube Shorts appealing alternatives.
Is Google's helpful content update helpful to PR?
The search engine change will prioritise results that provide ‘unique, authentic information’ to readers over SEO-optimised content.
TSLA’s design practice launches creator index
The index spotlights multidisciplinary Asian creators across the region and is made publicly available and free-of-charge for all.
Direct-to-fan marketing skyrockets as consumers pay creators directly
A new US study reveals opportunity for brands in the creator economy.
Why mega-famous creators don’t define influencer marketing
Brands can shell out the big bucks for a lukewarm celebrity endorsement, or invest in the true powerhouses when it comes to influence: micro and nano creators.
WeChat makes a grab at China’s MCN industry
WeChat has invited MCN agencies to register for a soon-to-be-revealed channel within the super app that will “support more merchants to provide high-quality services to their users.”
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