Mar 15, 2024

TikTok needs creators to save itself

Communicators agree that the ByteDance-owned platform should be doing more than rely on its users to make its case. Organized and on-message creators can help.

Dec 6, 2023

How a divisive political climate is reshaping brand-influencer relationships

As brands pull back from taking stances on polarising issues, influencer partnerships are being examined under the microscope.

Jul 28, 2023

Goodbye influencer marketing, it was nice knowing you

Who are ESOLs, and how can marketers work with them for their ability to drive business results and sales? Anymind's Kosuke Sogo explains.

Jun 22, 2023

High level of trust for brands that partner creators, claims TikTok

Two-thirds of users are over the age of 25, according to the social media company.

Jun 21, 2023

Uncommon creates series connecting refugees with YouTube creators

‘We were here’ emerges from a partnership between YouTube and the United Nations.