creators
Is Google's helpful content update helpful to PR?
The search engine change will prioritise results that provide ‘unique, authentic information’ to readers over SEO-optimised content.
TSLA’s design practice launches creator index
The index spotlights multidisciplinary Asian creators across the region and is made publicly available and free-of-charge for all.
Direct-to-fan marketing skyrockets as consumers pay creators directly
A new US study reveals opportunity for brands in the creator economy.
Why mega-famous creators don’t define influencer marketing
Brands can shell out the big bucks for a lukewarm celebrity endorsement, or invest in the true powerhouses when it comes to influence: micro and nano creators.
WeChat makes a grab at China’s MCN industry
WeChat has invited MCN agencies to register for a soon-to-be-revealed channel within the super app that will “support more merchants to provide high-quality services to their users.”
Influencer haters gonna hate
An open letter to critics and belittlers of influencer marketing, from the CMO of Parklu.
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