creators
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Goodbye influencer marketing, it was nice knowing you
Who are ESOLs, and how can marketers work with them for their ability to drive business results and sales? Anymind's Kosuke Sogo explains.
High level of trust for brands that partner creators, claims TikTok
Two-thirds of users are over the age of 25, according to the social media company.
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Uncommon creates series connecting refugees with YouTube creators
‘We were here’ emerges from a partnership between YouTube and the United Nations.
Twitch competitors seize opportunities amid branded content fallout
The Amazon-owned company’s rivals are attempting to poach streamers away from the platform after controversial policy changes.
From creator to creative: Why agencies are recruiting social media stars
Creators are bringing their nimble creative savvy and short-form expertise to full-time agency roles, but face challenges adapting to client demands and agency culture.
Unilever study shows creators influence sustainable choices
The study, commissioned by Dove and Hellmann’s, found creators had the biggest impact on consumers’ behavior — more than news, government PSAs or scientific reports.
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