creators

Nov 16, 2022

Struggling to monetise on Reels, creators look to Shorts and TikTok

Even creators with the largest following on Reels are finding it difficult to make a living, making TikTok and YouTube Shorts appealing alternatives.

Aug 24, 2022

Is Google's helpful content update helpful to PR?

The search engine change will prioritise results that provide ‘unique, authentic information’ to readers over SEO-optimised content.

May 10, 2022

TSLA’s design practice launches creator index

The index spotlights multidisciplinary Asian creators across the region and is made publicly available and free-of-charge for all.

Oct 24, 2021

Direct-to-fan marketing skyrockets as consumers pay creators directly

A new US study reveals opportunity for brands in the creator economy.

Dec 13, 2020

Why mega-famous creators don’t define influencer marketing

Brands can shell out the big bucks for a lukewarm celebrity endorsement, or invest in the true powerhouses when it comes to influence: micro and nano creators.

Jun 22, 2020

WeChat makes a grab at China’s MCN industry

WeChat has invited MCN agencies to register for a soon-to-be-revealed channel within the super app that will “support more merchants to provide high-quality services to their users.”