Dec 13, 2020

Why mega-famous creators don’t define influencer marketing

Brands can shell out the big bucks for a lukewarm celebrity endorsement, or invest in the true powerhouses when it comes to influence: micro and nano creators.

Jun 22, 2020

WeChat makes a grab at China’s MCN industry

WeChat has invited MCN agencies to register for a soon-to-be-revealed channel within the super app that will “support more merchants to provide high-quality services to their users.”

Jun 27, 2018

Influencer haters gonna hate

An open letter to critics and belittlers of influencer marketing, from the CMO of Parklu.

Jun 26, 2018

YouTube adds memberships and merchandising to boost revenue for creators

The move appears to acknowledge that YouTube's brand-safety measures throttled revenue sources for many YouTube creators, who turned to Patreon and TeeSpring for alternate streams.

Mar 18, 2016

Ecosystem growth makes APAC YouTube's most dynamic region

TOKYO - On a trip to Google's Japan office, Kelly Merryman and Gautam Anand, who head up YouTube’s content partnerships division globally and regionally, respectively, took time out to speak to Campaign about what’s driving business for the platform.

Nov 9, 2015

'Beauty Bound': YouTube and SK-II get serious about makeup gurus

TOKYO - SK-II and Google's ‘Beauty Bound Asia’, a contest to identify the region’s top YouTube creator in the beauty segment, concluded in Tokyo on Saturday. In the first of a two-parter on beauty-related content creation, we spoke to David Powell, Google’s Tokyo-based director of APAC online partnerships and global communities.