creators

Aug 24, 2022

Is Google's helpful content update helpful to PR?

The search engine change will prioritise results that provide ‘unique, authentic information’ to readers over SEO-optimised content.

May 10, 2022

TSLA’s design practice launches creator index

The index spotlights multidisciplinary Asian creators across the region and is made publicly available and free-of-charge for all.

Oct 24, 2021

Direct-to-fan marketing skyrockets as consumers pay creators directly

A new US study reveals opportunity for brands in the creator economy.

Dec 13, 2020

Why mega-famous creators don’t define influencer marketing

Brands can shell out the big bucks for a lukewarm celebrity endorsement, or invest in the true powerhouses when it comes to influence: micro and nano creators.

Jun 22, 2020

WeChat makes a grab at China’s MCN industry

WeChat has invited MCN agencies to register for a soon-to-be-revealed channel within the super app that will “support more merchants to provide high-quality services to their users.”

Jun 27, 2018

Influencer haters gonna hate

An open letter to critics and belittlers of influencer marketing, from the CMO of Parklu.