Ad Nut
May 20, 2016

Dogs don't discriminate: Pedigree attacks bias against people with Down syndrome

From Russia: 'pUp Syndrome', for Pedigree by BBDO Moscow

Dogs don't discriminate: Pedigree attacks bias against people with Down syndrome

This one is special: a great message, effectively and elegantly delivered through a simple documentary. It's not manipulative or self-important. And it's not contrived like some of the more questionable campaigns in Ad Nut's ongoing parade of pre-awards 'purpose' campaigns. It helps that the brand has been working this same angle—how dogs can help humans see their better nature—for a long time. 

Ad Nut will even spare you the usual rant about what murderous beasts dogs really are. (Oops.)

Hat tip to Campaign US for covering this first.

 

Need more ads? Visit Ad Nut's Campaign colleagues:
Campaign UK | Campaign US | Campaign India | Campaign Turkey | Campaign Middle East

 

Related Articles

Just Published

1 hour ago

Google shatters hopes of replacing cookies with ...

The tech giant dropped a bombshell on Wednesday with massive implications for independent ad tech.

1 hour ago

Here are your 2021 Spikes Asia Awards winners

Find out who won 293 Grand Prix, gold, silver and bronze awards.

8 hours ago

Samsung upcycles handsets to support fight against ...

Live feeds will be streamed from the Balule Nature Reserve in South Africa.

8 hours ago

The unlimited potential of live storytelling in ...

Brands like Standard Chartered, Uber Eats and Mastercard achieve impact by marrying human emotions with the unpredictability and excitement of live sports.