Ad Nut
May 20, 2016

Dogs don't discriminate: Pedigree attacks bias against people with Down syndrome

From Russia: 'pUp Syndrome', for Pedigree by BBDO Moscow

Dogs don't discriminate: Pedigree attacks bias against people with Down syndrome

This one is special: a great message, effectively and elegantly delivered through a simple documentary. It's not manipulative or self-important. And it's not contrived like some of the more questionable campaigns in Ad Nut's ongoing parade of pre-awards 'purpose' campaigns. It helps that the brand has been working this same angle—how dogs can help humans see their better nature—for a long time. 

Ad Nut will even spare you the usual rant about what murderous beasts dogs really are. (Oops.)

Hat tip to Campaign US for covering this first.

 

Need more ads? Visit Ad Nut's Campaign colleagues:
Campaign UK | Campaign US | Campaign India | Campaign Turkey | Campaign Middle East

 

Source:
Campaign Asia

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