Ad Nut
May 20, 2016

Dogs don't discriminate: Pedigree attacks bias against people with Down syndrome

From Russia: 'pUp Syndrome', for Pedigree by BBDO Moscow

Dogs don't discriminate: Pedigree attacks bias against people with Down syndrome

This one is special: a great message, effectively and elegantly delivered through a simple documentary. It's not manipulative or self-important. And it's not contrived like some of the more questionable campaigns in Ad Nut's ongoing parade of pre-awards 'purpose' campaigns. It helps that the brand has been working this same angle—how dogs can help humans see their better nature—for a long time. 

Ad Nut will even spare you the usual rant about what murderous beasts dogs really are. (Oops.)

Hat tip to Campaign US for covering this first.


Need more ads? Visit Ad Nut's Campaign colleagues:
Campaign UK | Campaign US | Campaign India | Campaign Turkey | Campaign Middle East


Campaign Asia

Related Articles

Just Published

1 hour ago

Why brands are leaning into spoofing film genres

Leaning into entertainment storytelling catches consumer attention while giving brands more creative freedom.

1 hour ago

#CannesForAll returns to take two cohorts of ...

Brixton Finishing School and DigiLearning Foundation are behind the initiative.

1 hour ago

EssenceMediacom's UK boss on why media should sit ...

Kate Rowlinson explains how, one year after the merger of Essence and MediaCom, the GroupM agency is ready to break through.

1 hour ago

Bling bling: Exploring the landscape of luxury in India

From the boom of the middle class to the 'if I want it, I'll get it' attitude of Gen Z in the nation, the meaning of luxury in India is evolving rapidly and brands need to catch up. Quantum's Himani Pundir explores.