Ad Nut
May 20, 2016

Dogs don't discriminate: Pedigree attacks bias against people with Down syndrome

From Russia: 'pUp Syndrome', for Pedigree by BBDO Moscow

Dogs don't discriminate: Pedigree attacks bias against people with Down syndrome

This one is special: a great message, effectively and elegantly delivered through a simple documentary. It's not manipulative or self-important. And it's not contrived like some of the more questionable campaigns in Ad Nut's ongoing parade of pre-awards 'purpose' campaigns. It helps that the brand has been working this same angle—how dogs can help humans see their better nature—for a long time. 

Ad Nut will even spare you the usual rant about what murderous beasts dogs really are. (Oops.)

Hat tip to Campaign US for covering this first.


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