pedigree

Apr 1, 2022

Pedigree publishes book series for dogs

AD NUT's PICK OF THE WEEK: The Colenso BBDO-led initiative, Dogphonics, actually aims to get kids reading by catering to an audience that's all ears—and no judgement.

Mar 16, 2022

Pedigree uses AI to bring children’s dog doodles to life

The pet food brand is helping kids in the United States find their dream dogs by using AI to match their doggy doodles to real pups available for adoption.

Mar 11, 2021

Mars CMO credits long-term commitment for its creative success

Jane Wakely "absolutely thrilled" to earn Spikes Asia Advertiser of the Year award, with Asia-Pacific serving as a "huge source of creativity and innovation" for Mars.

Mar 11, 2021

Mars named 2021 Spikes Asia Advertiser of the Year

The award recognises the brand for outstanding creative excellence across the Asia-Pacific region.

Dec 1, 2020

Want a dog? Use this slide deck from Pedigree to convince your partner

Pedigree and Colenso BBDO created a presentation (and some hilarious films) to convince young people to take a baby step into parenting—by adopting a dog.

Nov 8, 2018

Pedigree declares festive 'Season of Good Dog' is here

Because Christmas is not just for humans.