pedigree
Teenagers are idiots. Adopt a dog.
Colenso BBDO and Mars' Pedigree team up again to tell us why humans need dogs.
Pedigree publishes book series for dogs
AD NUT's PICK OF THE WEEK: The Colenso BBDO-led initiative, Dogphonics, actually aims to get kids reading by catering to an audience that's all ears—and no judgement.
Pedigree uses AI to bring children’s dog doodles to life
The pet food brand is helping kids in the United States find their dream dogs by using AI to match their doggy doodles to real pups available for adoption.
Mars CMO credits long-term commitment for its creative success
Jane Wakely "absolutely thrilled" to earn Spikes Asia Advertiser of the Year award, with Asia-Pacific serving as a "huge source of creativity and innovation" for Mars.
Mars named 2021 Spikes Asia Advertiser of the Year
The award recognises the brand for outstanding creative excellence across the Asia-Pacific region.
Want a dog? Use this slide deck from Pedigree to convince your partner
Pedigree and Colenso BBDO created a presentation (and some hilarious films) to convince young people to take a baby step into parenting—by adopting a dog.
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