pedigree

Mar 11, 2021

Mars CMO credits long-term commitment for its creative success

Jane Wakely "absolutely thrilled" to earn Spikes Asia Advertiser of the Year award, with Asia-Pacific serving as a "huge source of creativity and innovation" for Mars.

Mar 11, 2021

Mars named 2021 Spikes Asia Advertiser of the Year

The award recognises the brand for outstanding creative excellence across the Asia-Pacific region.

Dec 1, 2020

Want a dog? Use this slide deck from Pedigree to convince your partner

Pedigree and Colenso BBDO created a presentation (and some hilarious films) to convince young people to take a baby step into parenting—by adopting a dog.

Nov 8, 2018

Pedigree declares festive 'Season of Good Dog' is here

Because Christmas is not just for humans.

Jun 20, 2018

Mobile winners: Cannes Lions 2018

Colenso BBDO took home the limited APAC spoils for its 'Selfiestix' campaign for Pedigree.

Jan 25, 2018

Pedigree makes selfie app and filters for dogs

Pedigree takes after Snapchat to create dog filters in a new app launch.