Featuring some very good dogs, and some equally good humans.
From Russia: 'pUp Syndrome', for Pedigree by BBDO Moscow
From Australia: 'Hearts aligned', for Pedigree (Mars) by Clemenger BBDO Melbourne
Brands and marketers are joining special-interest online communities to get close to customers and drive conversation.
From Australia: 'Kissably clean' for Prozym Dental Sticks by Affinity Sydney
As baby-shy Asian couples increasingly turn their furry friends into ‘substitute children’, the pet-care industry is booming with innovative ways to empty their wallets.
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