Staff Reporters
Feb 17, 2016

Digital China: Snapshots of life lived online

Infographics drawn from a variety of sources give an overview of China’s digital landscape, including receptivity toward mobile and video ads, triggers for online purchases, details on video consumption and more.

Data from iResearch presents some of the most widely used news and video platforms, while OMD shows the trajectory of digital advertising spend since 2014 over the next two years, it is expected to total Rmb 393 billion nearly US$60 billion.

OMD also gives details of attitudes to mobile advertising. While almost everyone accepts that it’s necessary, most also find it annoying or disruptive. Clearly there is lots to be done to improve...

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