consumer
Pets, tech, fashion, eco-products and subcultures: What China's Gen Z cares about
This week's Alibaba's Maker Festival reflects many of the latest Gen Z consumer trends in China. We ask Gen Z creatives for their input and advice on how brands can respond.
Tech Bites: Week of May 16, 2022
News from Alipay, Klook, AnyMind, Dataxis, Mediabrands, Dable, Joy Spreader and more. Plus, Grab announces its first-quarter 2022 results, in our weekly roundup of tech and media news.
Resilience and revitalisation: How to tap into the domestic duty-free opportunities in China
Hainan Free Trade Port is set to become China’s new duty-free shopping hub as the country’s domestic tourism market continues to thrive, in stark contrast to the massive decline in sales of the big four international duty-free groups.
How marketers can tap the evolving male consumer in China
While you'll still find portrayals of traditional rough masculinity, there is more inclusiveness towards pluralistic masculinity with premium products, fashion and style all becoming aspirational, writes this Shanghai-based design and insights professional.
Consumers punishing ‘inactive’ corporates over Ukraine
A new report suggests corporate inaction over the war between Russia and Ukraine has ‘large negative consequences’ when it comes to public trust.
Thai consumers upend brand choices as they seek comfort in year two of Covid
Despite a stable top three, consumers in this southeast Asian market disrupted their brand preferences in the past year.
Top news, insights and analysis every weekday
Sign up for Campaign Bulletins
.jpg&h=334&w=500&q=100&v=20170226&c=1)
.jpg&h=334&w=500&q=100&v=20170226&c=1)
