consumer

Aug 25, 2022

Pets, tech, fashion, eco-products and subcultures: What China's Gen Z cares about

This week's Alibaba's Maker Festival reflects many of the latest Gen Z consumer trends in China. We ask Gen Z creatives for their input and advice on how brands can respond.

May 20, 2022

Tech Bites: Week of May 16, 2022

News from Alipay, Klook, AnyMind, Dataxis, Mediabrands, Dable, Joy Spreader and more. Plus, Grab announces its first-quarter 2022 results, in our weekly roundup of tech and media news.

May 4, 2022

How marketers can tap the evolving male consumer in China

While you'll still find portrayals of traditional rough masculinity, there is more inclusiveness towards pluralistic masculinity with premium products, fashion and style all becoming aspirational, writes this Shanghai-based design and insights professional.

Apr 20, 2022

Consumers punishing ‘inactive’ corporates over Ukraine

A new report suggests corporate inaction over the war between Russia and Ukraine has ‘large negative consequences’ when it comes to public trust.

Sep 27, 2021

Thai consumers upend brand choices as they seek comfort in year two of Covid

Despite a stable top three, consumers in this southeast Asian market disrupted their brand preferences in the past year.