Benjamin Li
Oct 29, 2012

DDB China tipped to resign from Pernod Ricard creative account

SHANGHAI - After working on the digital and CRM businesses for Pernod Ricard in China for one-and-a-half years, DDB Group Shanghai is understood to have resigned and terminated the partnership, according to an undisclosed source close to the account.

DDB China tipped to resign from Pernod Ricard creative account

It is understood that DDB China has resigned the account, though the exact reason remains unknown. DDB declined to comment.

Fina Wong, communication manager of Pernod Ricard Asia in Hong Kong, said only that the company's replies for media enquiries normally take one or two days.

As reported in June 2011, DDB China was appointed by Pernod Ricard as its fourth roster agency and was assigned three of its key brands: Ballantine’s Whisky, The Glenlivet Single Malt Whisky, and Absolut vodka.

At that time, a combined team from Rapp and Tribal DDB, incorporated under DDB, led the Ballantine’s, Glenlivet and Absolut work; Rapp China was in charge of leading the business from a data-driven marketing perspective, and Tribal DDB Shanghai was in charge of digital engagements.

Campaign China

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