Kartik Mohindra speaks with Campaign India about Royal Stag's partnership with the Delhi Capitals.
AD NUT's RANT OF THE WEEK: The alcobev giant's simplistic social campaign encouraging people to drink responsibly feels as flat as a flute of champagne you forgot about on New Year's Eve.
The spirits maker chose the GroupM agency as its media AOR as it consolidates its global media and planning buying account. Dentsu's 360i as the incumbent.
Virtual masterclasses and at-home party packages aim to encourage customers back to bars.
Drinks maker believes brands should take action on hate speech beyond July's 'Stop Hate for Profit' ad boycott—but it's unclear how a crowdsourcing app will enforce this.
Business was previously handled in-house.
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