pernod ricard

Oct 6, 2020

Wavemaker wins Pernod Ricard US media account

The spirits maker chose the GroupM agency as its media AOR as it consolidates its global media and planning buying account. Dentsu's 360i as the incumbent.

Aug 26, 2020

Pernod Ricard plans for a very socially distanced Christmas

Virtual masterclasses and at-home party packages aim to encourage customers back to bars.

Jul 2, 2020

Pernod Ricard plans app for social-media users to report hate speech

Drinks maker believes brands should take action on hate speech beyond July's 'Stop Hate for Profit' ad boycott—but it's unclear how a crowdsourcing app will enforce this.

Nov 8, 2019

SC Johnson global CMO Ann Mukherjee to become CEO of Pernod Ricard North America

The female marketing leader joined the household cleaning supply manufacturer in 2015.

Feb 15, 2017

Pernod Ricard CEO talks 'hometainment', transparency and traceability

Alexandre Ricard explains need to know consumers directly and intimately, rather than through agencies.