Staff Reporters
Jan 22, 2020

Creator and influencer council launches in Philippines

A code of ethics will be established by members, a step in the right direction for the country’s influencer marketing scene.

Creator and influencer council launches in Philippines

Content creators, influencers, and marketing professionals have come together in the Philippines to form the Creator and Influencer Council of the Philippines (CICP), an organisation that aims to establish the country’s influencer marketing ecosystem. Its objective is to empower creators, influencers, and brands in meeting their marketing and business objectives.

CICP will focus on three member segments: content creators and influencers; brand and marketing practitioners; and creative, media and digital agencies. At the same time, brands and agencies are provided with tools and information on influencer marketing, as well as access to the right influencers to achieve their marketing goals.

Members will also benefit from programmes such as content masterclasses, and influencer matching and recognition platforms. Most importantly, CICP is working towards creating the Creator and Influencer Code of Ethics to serve as guide for influencers and marketing professionals.

"CICP was founded on the premise that more companies recognise the impact that content creators and influencers have in building their brands and reaching their customers," said Jim Guzman, network head of social media at Dentsu Aegis Network and leader of the council.

The council was founded by media veteran Donald Lim.

Sign up for our FREE weekly PRWeek Asia bulletin. Register here.
Source:
PRWeek

Related Articles

Just Published

1 day ago

Amazon CEO Andy Jassy on using AI to win over ...

The e-commerce giant’s CEO revealed fresh insights into the company's future plans on all things consumer behaviour, AI, Amazon Ads and Prime Video.

1 day ago

James Hawkins steps down as PHD APAC CEO

Hawkins leaves PHD after close to six years leading the agency, and there will be no immediate replacement for him.

1 day ago

Formula 1 Shanghai: A watershed event for brand ...

With Shanghai native Zhou Guanyu in the race, this could be the kickoff to even more fierce positioning among Chinese brands.

1 day ago

Whalar Group appoints Neil Waller and James Street ...

EXCLUSIVE: The duo will lead six business pillars and attempt to win more creative, not just creator, briefs with the hire of Christoph Becker as chief creative officer.