|This is the one in a three-part series on the evolution of commerce, contributed by IAB Singapore. Look out for Part 2 Build out your mobile arsenal and Part 3 Don't hate AI and blockchain, they're there to supercharge analytics in coming weeks.|
While much has been said about the decline of bricks-and-mortar retail, it is still...
- Campaign Asia-Pacific online premium content* including in-depth monthly focus on key trends and industry issues
- Unlimited website access*, and an archive of more than 70,000 articles
- Regular value-added supplements including brand health checks, sector studies, ad critiques and research charts
- Daily newsletters and breaking story alerts straight to your inbox
- New weekly feature articles on the latest research, innovation and marketing trends
- Be the first to hear about industry events