IAB Singapore

Sep 11, 2018

Commerce for the next billion: Don’t hate AI and ...

They’re here to supercharge omnichannel analytics.

Sep 4, 2018

Commerce for the next billion: Build out your ...

Part two of our series describes two critical parts of an omnichannel experience: your mobile apps and ability to accept mobile payments.

Aug 28, 2018

Commerce for the next billion: Adapt and execute—fast

This piece introduces a three-part series delving into the impact of digital channels on consumer decision-making in the region that's home to the world's fastest-growing e-commerce markets.

Aug 9, 2018

4 must-grasp programmatic trends for APAC buyers ...

Here's what players in the APAC ecosystem need to know about first- and second-price auctions, the nuances of header bidding, changes in video advertising, and the impact of programmatic-guaranteed.