IAB Singapore
Sep 4, 2018

Commerce for the next billion: Build out your mobile arsenal

Part two of our series describes two critical parts of an omnichannel experience: your mobile apps and ability to accept mobile payments.

This is the second in a three-part series on the evolution of commerce, contributed by IAB Singapore. Please see Part 1 Adapt and executefast, and look out for Part 3 Don't hate AI and blockchain, they're there to supercharge analytics next week.

The modern shopper journey encompasses multiple channelsbricks-and-mortar stores, online and mobile. Consumers...

To continue reading this article you need to be registered with Campaign. Registration is free and only takes a minute. Register Now or sign in below if you already have an account.

Existing users sign in here

Forgotten Password?

Having trouble signing in?

Contact Customer Support at
customerservices@campaignasia.com
or call+852 3175 1913

Membership

Why Subscribe?

  • Campaign Asia-Pacific online premium content* including in-depth monthly focus on key trends and industry issues
  • Unlimited website access*, and an archive of more than 70,000 articles
  • Regular value-added supplements including brand health checks, sector studies, ad critiques and research charts
  • Daily newsletters and breaking story alerts straight to your inbox
  • New weekly feature articles on the latest research, innovation and marketing trends
  • Be the first to hear about industry events

or call +65 9771 3034
or email subscriptions@campaignasia.com

Follow us

Top news, insights and analysis every weekday

Sign up for Campaign Bulletins

Related Articles

Just Published

Premium
Why marketers need to understand emotions this holiday season
Premium
2 hours ago

Why marketers need to understand emotions this ...

People experience six different need states when they search, according to Google’s global head of research and insights for ad marketing.

Premium
Health sites sharing personal data with Google, Facebook and Amazon
Premium
2 hours ago

Health sites sharing personal data with Google, ...

Financial Times has conducted thorough investigation into apparent breaches of privacy laws.

Premium
Are trading scale and size of billings no longer vital in media?
Premium
2 hours ago

Are trading scale and size of billings no longer ...

IPG Mediabrands' CEO thinks it is all about strategic capabilities. What about the rest of the industry?

Premium
GroupM names new CEO for Northeast Asia
Premium
14 hours ago

GroupM names new CEO for Northeast Asia

Michael Beecroft, currently Mindshare's chief investment officer for APAC, will take up a new role for GroupM leading Japan and Korea in the new year.