IAB Singapore
Sep 4, 2018

Commerce for the next billion: Build out your mobile arsenal

Part two of our series describes two critical parts of an omnichannel experience: your mobile apps and ability to accept mobile payments.

This is the second in a three-part series on the evolution of commerce, contributed by IAB Singapore. Please see Part 1 Adapt and executefast, and look out for Part 3 Don't hate AI and blockchain, they're there to supercharge analytics next week.

The modern shopper journey encompasses multiple channelsbricks-and-mortar stores, online and mobile. Consumers...

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