In a post-GDPR and header-bidding world, the relationship between buyers and sellers of inventory in the region will be increasingly complex. For the second half of 2018, IAB Singapore’s Programmatic committee highlights the following trends and best practices that all participants in the ecosystem will need to be mindful of.
1. Changes in auction mechanics
Buyers and sellers need to adjust to new types of bidding auctions. Second-price auctions, where a winning...
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