IAB Singapore
Aug 9, 2018

4 must-grasp programmatic trends for APAC buyers and sellers

Here's what players in the APAC ecosystem need to know about first- and second-price auctions, the nuances of header bidding, changes in video advertising, and the impact of programmatic-guaranteed.

In a post-GDPR and header-bidding world, the relationship between buyers and sellers of inventory in the region will be increasingly complex. For the second half of 2018, IAB Singapore’s Programmatic committee highlights the following trends and best practices that all participants in the ecosystem will need to be mindful of.

1. Changes in auction mechanics

Buyers and sellers need to adjust to new types of bidding auctions. Second-price auctions, where a winning...

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