One of the largest independent supply-side platforms argues that as DSPs promote direct path solutions, publishers have an even greater need to rely on sell-side expertise and tools.
The platform has started rolling out the service with strategic media partners.
Header bidding, and the wrapper solutions offered by sell-side platforms (SSPs) can be difficult concepts to get your head around. The technology itself is complex, and this complexity is further compounded by countless myths about what works and what doesn’t. So like ad tech’s answer to Peter, Ray, Egon and Winston, PubMatic’s customer success manager, GCK, Jatin Magnani goes myth busting…
Whether you're hoping to build your knowledge of digital advertising or you already work in programmatic and you're too embarrassed to admit you don't know how it works—let's clear the air on what exactly header bidding is and how it differs from the traditional programmatic process.
Demand Manager makes it easy for large publishers to deploy, configure, and optimise Prebid-based header bidding, according to the company.
Here's what players in the APAC ecosystem need to know about first- and second-price auctions, the nuances of header bidding, changes in video advertising, and the impact of programmatic-guaranteed.
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