header bidding

Dec 3, 2020

Campaign Crash Course: What is header bidding?

Whether you're hoping to build your knowledge of digital advertising or you already work in programmatic and you're too embarrassed to admit you don't know how it works—let's clear the air on what exactly header bidding is and how it differs from the traditional programmatic process.

May 10, 2019

Rubicon Project introduces prebid as a service

Demand Manager makes it easy for large publishers to deploy, configure, and optimise Prebid-based header bidding, according to the company.

Aug 9, 2018

4 must-grasp programmatic trends for APAC buyers and sellers

Here's what players in the APAC ecosystem need to know about first- and second-price auctions, the nuances of header bidding, changes in video advertising, and the impact of programmatic-guaranteed.

Jun 14, 2018

The future of header bidding lies in transparency

How is header bidding evolving as a catalyst for programmatic growth, and what does the future hold for this beneficial technology?

May 24, 2018

Use of mobile-web header bidding rises 1,395% in APAC: PubMatic

TOP OF THE CHARTS: The APAC region now represents roughly a third of global volume, according to the latest figures from PubMatic.