Staff Reporters
May 10, 2019

Rubicon Project introduces prebid as a service

Demand Manager makes it easy for large publishers to deploy, configure, and optimise Prebid-based header bidding, according to the company.

Programmatic exchange Rubicon Project announced the private beta release of Demand Manager, a service that helps large publishers to deploy, configure, and optimise Prebid-based header bidding.

Discovery Inc., Publishers Clearing House, AutoTrader, Southern Cross Austereo, and Domain are among the first clients.

Built on Prebid, a standard for open-source header bidding that Rubicon Project champions, the service is transparent, flexible and ready to connect with more than 70 exchanges and SS...

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