Brand Health Check: Despite growing buzz and presence in Asia, the activewear brand must differentiate from Lululemon and overcome cultural and counterfeit hurdles in entering China.
TODAY'S EDITION
06/04/2026
Latest
Omnicom Media names Joey Zhao as new China CEO
Zhao’s promotion underscores OM China’s pivot to becoming a growth partner in China’s fast evolving digital commerce landscape.
Coca-Cola turns its iconic bottle into chopsticks for Southeast Asia
The work, created by Ogilvy Ho Chi Minh City, brings the iconic Coke silhouette to dining tables around the region.
Guardrails in the age of live commerce: Can tech keep brands safe?
As live commerce accelerates at warp speed, platform frameworks, third‑party tools, and AI systems are struggling to keep pace.
Burson study: Leadership is AI's 'clearest liability' for reputation
The agency’s research highlights the gap between visibility and believability in GEO.
Woolley Marketing: Why your agency’s best work is not for sale
Procurement can accelerate a process, but it cannot manufacture brilliance. A faster milk cart is a poor substitute for a racehorse, argues Darren Woolley.
Malaysia enforces social media ban for children under 16
Age verification is now mandatory for social platforms including Instagram, TikTok, YouTube, and Roblox under the Online Safety Act.
Meta rolls out global 13+ content restrictions for teens across Instagram, Facebook and Messenger
Meta is making Instagram, Facebook and Messenger default to 13+ content settings for all teen accounts globally, adding automatic content barriers and session limits on topics like nutrition, weightlifting and anxiety.
Inside ChatGPT ads: What marketers in APAC should know before the format arrives
ChatGPT's ad pilot has landed in ANZ, with Japan and South Korea next, how can APAC marketers shift their strategies from traditional search to conversational, intent-driven advertising across LLM-based advertising?
APAC Power List 2026: The top 50 marketers shaping the region's next chapter
In a climate of extraordinary pressure and possibility, the select cohort of marketing leaders are setting the standard for purposeful, high-impact leadership.
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Promoted content
Confessions of a CMO: now we just need the rest of the C-suite to catch-up
In the final part of our series of interviews with senior marketers and chief executives, two parties responsible for the Confessions of a CMO report discuss where senior marketers go next, with or without their C-suite colleagues.
OPINIONS
Open source you (and all your relatives): The future of DNA marketing
Brands like Shiseido use DNA databases to pick your moisturiser. Barry Lustig thinks that ethical DNA targeting is the beginning—when the genomic Pandora's box cracks open, not every hand reaching in will be a clean one.
The Information
Advertising’s credibility problem is not about measurement, it is about mentality
Parts of the industry have started mistaking measurement for strategy, and the two aren't interchangeable, writes Ian Whittaker in his latest op-ed for Campaign.
Why marketers are turning to ChatGPT and Claude to manage their e-commerce ads
What started out as a way to “chat with your data” is now becoming something much bigger.
The growing cultural convergence of China, Japan, and South Korea
Once a siloed hierarchy of markets, the explosion of travel between Shanghai, Seoul and Tokyo has created new forms of cultural fusion that smart brands are tapping into.
FIFA's biggest Asian sponsors can't watch the World Cup they're funding
With World Cup broadcast rights still unresolved in India and China, up to 2.8 billion fans could miss coverage—making the ROI for Asia’s FIFA sponsors harder than ever.
To all the men in advertising: please start showing up
You can’t be a male ally if you’re not in the room.
Livestreaming commerce is booming, but who's watching the claims?
It's become a performance goldmine, but live commerce is also a compliance minefield. As the channel scales and regulation catches up, who actually owns compliance risk?