Mitch Waters
Send feedback to Mitch Waters.
Mar 22, 2021
Google has galvanised Unified ID 2.0, not sown doubt
The adtech firm behind the open source Unified ID 2.0 states its case for why the universal identifier remains a powerful cookie alternative, even without Google's involvement.
Oct 21, 2019
APIs: an unlikely counter to in-housing
Among the many benefits of application programming interfaces is providing agencies with a competitive advantage to fight in-housing.
Top news, insights and analysis every weekday
Sign up for Campaign Bulletins
.jpg&h=334&w=500&q=100&v=20170226&c=1)
.jpg&h=334&w=500&q=100&v=20170226&c=1)
.jpg&h=334&w=500&q=100&v=20170226&c=1)
.jpg&h=334&w=500&q=100&v=20170226&c=1)
