Mitch Waters

Google has galvanised Unified ID 2.0, not sown doubt
Mar 22, 2021
Mitch Waters

Google has galvanised Unified ID 2.0, not sown doubt

The adtech firm behind the open source Unified ID 2.0 states its case for why the universal identifier remains a powerful cookie alternative, even without Google's involvement.

APIs: an unlikely counter to in-housing
Oct 21, 2019
Mitch Waters

APIs: an unlikely counter to in-housing

Among the many benefits of application programming interfaces is providing agencies with a competitive advantage to fight in-housing.

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