Mitch Waters

Mar 22, 2021

Google has galvanised Unified ID 2.0, not sown doubt

The adtech firm behind the open source Unified ID 2.0 states its case for why the universal identifier remains a powerful cookie alternative, even without Google's involvement.

Oct 21, 2019

APIs: an unlikely counter to in-housing

Among the many benefits of application programming interfaces is providing agencies with a competitive advantage to fight in-housing.