Faaez Samadi
Nov 20, 2018

Could China's incoming e-commerce law be a 'sword of Damocles' for the industry?

Landing on 1 January, a new law may upend e-commerce in China as we know it. Here's what you need to know about how it could affect big and small brands, platforms and consumers.

China's new e-commerce law, due to come into effect on January 1 2019, may shake up how the industry operates.

To say China’s e-commerce landscape is the most advanced anywhere in the world is to state the obvious. For at least the last five years business folk, including marketers, have been caught between gawping and licking their lips at the meteoric growth of e-commerce in China, and the riches that have come with easy digital access to a population of 1.3 billion increasingly wealthy consumers. According to eMarketer, China e-commerce sales will pass US$1.5 trillion this year....

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