Faaez Samadi
Nov 20, 2018

Could China's incoming e-commerce law be a 'sword of Damocles' for the industry?

Landing on 1 January, a new law may upend e-commerce in China as we know it. Here's what you need to know about how it could affect big and small brands, platforms and consumers.

China's new e-commerce law, due to come into effect on January 1 2019, may shake up how the industry operates.

To say China’s e-commerce landscape is the most advanced anywhere in the world is to state the obvious. For at least the last five years business folk, including marketers, have been caught between gawping and licking their lips at the meteoric growth of e-commerce in China, and the riches that have come with easy digital access to a population of 1.3 billion increasingly wealthy consumers. According to eMarketer, China e-commerce sales will pass US$1.5 trillion this year....

To continue reading this article you need to be registered with Campaign. Registration is free and only takes a minute. Register Now or sign in below if you already have an account.

Existing users sign in here

Forgotten Password?

Having trouble signing in?

Contact Customer Support at
cs@haymarket.asia
or call+852 2122 5227

Membership

Why Subscribe?

  • Campaign Asia-Pacific online premium content* including in-depth monthly focus on key trends and industry issues
  • Unlimited website access*, and an archive of more than 70,000 articles
  • Regular value-added supplements including brand health checks, sector studies, ad critiques and research charts
  • Daily newsletters and breaking story alerts straight to your inbox
  • New weekly feature articles on the latest research, innovation and marketing trends
  • Be the first to hear about industry events

or call +852 2122 5227
or email subscriptions@campaignasia.com

Follow us

Top news, insights and analysis every weekday

Sign up for Campaign Bulletins

Related Articles

Just Published

Premium
Move and win roundup: Week of June 24, 2019
Premium
12 hours ago

Move and win roundup: Week of June 24, 2019

PHD Indonesia and more, in our weekly collection of people moves and account news.