Sam Scrouther
Jul 8, 2016

CK global fall campaign has a few nods to Asia

Newly launched campaign features some Asian faces. Will it make a difference for the brand in the region?

Hong Kong artist G.E.M., in her Calvins

Calvin Klein's fall 2016 campaign, created in-house in New York and launched worldwide on Wednesday, takes a holistic approach to promoting the Calvin Klein brand, presenting all its product lines through an eclectic mix of visual imagery and talent. 

Photographed by Tyrone Lebon, the campaign's print and digital ads feature 43 figures from various career backgroundsincluding social-media personalities, actors, 'street-cast' models and athletes. These include a few Asian faces, such as...

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