Staff Reporters
Feb 21, 2021

Cheil Worldwide: Has an over-reliance on Samsung led to complacency?

AGENCY REPORT CARD: The agency—which has been known to be synonymous with the Korean electronics giant—lists a string of new innovations, but we struggle to see past the acronyms.

WWF Korea
WWF Korea

Cheil Worldwide’s CONNEC+ model which was introduced to “extend itself beyond its marketing communications roots and go deeper into tasks previously performed by clients internally”, is starting to bear fruit with a pitch win to show for it. But does the agency’s string of innovations—some which appear to overlap with others—mean progression or a convoluted problem-solving strategy?

Our full Agency Report Card on Cheil Worldwide—including the overall grade plus a detailed analysis and scores for management; innovation; clients and business; creativity; and people and diversity—is available only to Campaign Asia-Pacific members.

Become a member to get access to all 39 of the 2020 Agency Report Cards, plus many additional benefits.

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