Allan Fraser-Rush
Dec 2, 2013

Celebration or commercialisation?

This month in India I was struck by the commerciality surrounding Diwali. Will we be selling or celebrating Christmas this year?

Allan Fraser-Rush

Sometimes it takes a change of scene to get a fresh perspective on our industry and why we do what we do for our clients’ brands. Especially for those times of year when we try to piggyback onto another big occasion likes Christmas, Chinese New Year, Tet or Diwali.

It was on a recent trip to India where it struck me that we as an industry, and our clients, step over that fine line on...

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